Every year Amsterdam welcomes over one million visitors who are particularly interested in the fascinating diamond craftsmanship. The Gassan Group is the combination of the leading diamond-polishing factories in Amsterdam.

AMSTERDAM - It was an excellent year for Gassan Diamonds with again a record number of visitors. In 2013, the historical diamond attracted more than 400,000 visitors from around the world.

The diamond factory in the capital exceeded the record number of visitors on 23 December and expect even more than 400,000 visitors this year. Compared to last year, this represents an increase of 6 percent, a milestone in the history of Gassan and a great achievement, especially given the current economic conditions. Obtaining the record is celebrated in the presence of an incoming group through the popular red Touristbus of Tours and Tickets. This company has transported almost  135,000 people to Gassan Diamonds in 2013.

Frans van der Avert (director Amsterdam Marketing), Jos Vranken (director Netherlands Board of Tourism & Conventions), Henk Philip and Erik de Visser (directors of Tours & Tickets ) were present to celebrate this joyous moment .

Frans van der Avert Amsterdam Marketing; “Great end to a great year in Amsterdam, where Gassan plays an important role for decades “. Jos Vranken NBTC; “Gassan Diamonds has a great attraction to international visitors, especially the high-spending visitors. Particularly family owned companies like Gassan are important for the Dutch economy and Amsterdam. Gassan congratulations! “

Henk Philip Tours and Tickets; “Proud that one of our visitors exceeded the record number at Gassan! And this is not the end, but the beginning of half a million visitors! “

The top five in terms of sales comes from China, Russia, Indonesia, Japan and Thailand. France, United States of America, Germany, Great-Britain and Spain are the top 5 in terms of number of visitors to the family business Gassan.

The success is mainly due to a good combination and active cooperation in the tourism industry as well as the launch of its own patented diamond cut the Gassan 121, Gassan Watch collection and innovative jewelry brand Choices by DL. Gassan Diamonds is engaged in the promotion of Amsterdam as a city trip and popular shopping destination for many years and is very proud of this positive result.

For more information, please contact:

Gassan Diamonds,
Marketing & Sales Department
Ms. Willian van den Horn

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Amsterdam Marketing

Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of promotion, information, research and services. Our ambition is to put this region on the map as one of the five most attractive metropolitan areas in Europe for its residents, visitors, businesses and influential groups. Under the motto 'I amsterdam', we present the region as a dynamic place to live and work, an attractive travel destination and a test market for innovation.

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