Amsterdam Cruise Port (ACP), the promotional foundation for sea and river cruises in the North Sea Canal region, can look back on a successful year. Not only did the number of visits in both categories remain high, the terminals in Amsterdam and IJmuiden also reinforced their public relations and marketing collaboration. Under the name ‘Cruise Terminals Amsterdam’, PTA and Felison Cruise Terminal will start working more closely together, for example by carrying out joint promotional missions to ship owners and holding joint presentations at trade fairs.
Growing numbers of river cruise ships have discovered and are continuing to discover Amsterdam and the rest of Noord-Holland. According to the ACP chairman, this sector has experienced significant growth. “Ten years ago these ships hardly ever visited the region, but now the number of calls in Amsterdam has increased to 1482, with 350,000 passengers on board. When we add the rest of Noord-Holland, including cities such as Zaanstad, Hoorn, Medemblik and Alkmaar, we get to a total of 2400 visits.”
Gerson explains that this success is partly due to the incentive programme ACP started in 2008 for the province of Noord-Holland and eight municipalities. The improved infrastructure – often made possible with funding from the province of Noord-Holland – has also made a significant contribution, however. An example of this is the refurbished landing stage at the Westerdokdijk in Amsterdam, which should become available in 2014 to accommodate the further increase of river cruise visits.
Promotional activities 2013
Once again, plenty of promotional activities took place to improve the region's place on the cruise map this year. Gerson mentions the joint participation of ACP partners in the Seatrade trade fair in Miami and the biennial Seatrade Europe in Hamburg, where, as usual, the breakfast and happy hours were very well attended.
Furthermore, three outgoing international missions and one incoming mission took place to meet ship owners and introduce the region. ACP has also completely revamped its website, focusing on ship owners and tour operators. The promotion foundation published a new tourist brochure and a report on the economic value of the river and motor charter business in Noord-Holland.
As a result of all of the above, Hans Gerson looks back on a great season. He is also looking forward to another excellent cruise year in 2014.